Facebook published an “Insider’s Guide to Viral Marketing“, which outlines how to effectively use Facebook – and more specifically, Facebook Pages – to market and brand your company, product, restaurant, band, etc. I didn’t find anything in the doc particularly eye-opening, but the key take-home is that you do need to manage your page and actively engage with your users if you want to derive real value (no big surprise there). And they naturally advise using Facebook ads to drive awareness (again, not a shocker).
But more than anything, I found it interesting to see Facebook publishing a “marketing guide”. There is no doubt that FB is continuing to build out its commercial value proposition via ads, pages, beacon, etc, but this is the first time I can remember them publishing a How To on leveraging their platform for commercial aims.
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