According to comScore’s April Media Metrix report, for the first time ever Google sites were the most trafficked on the web. According to Jack Flanagan, the EVP of comScore’s Media Metrix, “April was a very active month. Google took the top property position, thanks to continued search growth and rapid growth at YouTube.” This move displaces Yahoo as the long time leader in traffic. Is it just me or is there something prophetic about these numbers hitting the wire right after MSFT walked away from Yahoo and left the co to the devices of activist Carl Icahn? Feels insult to injury…
Anyway, a few other interesting data points in the report:
- Job sites surged as college students graduate and worries about the economy lead people to explore their options
- Turn (an NVP portfolio company) surged 10 spots to #32 in the Ad Focus ranking – now reaching 32% of the internet population – after first entering the top 50 in Jan ‘08
- Television sites showed large increases in traffic as new episodes aired, and the networks continue to focus on their web presence (note: CBS’s announced acquisition of CNet is for this same purpose)
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